Singer Plus (Mohammadpur Branch)

In 1979, new business opportunities arose, leading to the registration of SINGER as an operating company with 80% of its shares held by the Singer Sewing Machine Company (SSMC) in the USA and the remaining 20% by local shareholders. In 1983, the company was listed on the Dhaka Stock Exchange (DSE), offering 20% of its total capital—2,565 ordinary shares valued at Taka 100 each. Later, in 2001, SINGER was also listed on the Chittagong Stock Exchange (CSE).

As part of its multi-branding strategy, SINGER began transforming its stores into 'SINGER Mega' and 'SINGER Plus' in 2006. This approach aimed to bring a diverse range of renowned global brands under the same roof, providing customers with a broader selection of products in the same category. Today, SINGER Mega and SINGER Plus stores feature globally recognized brands such as BEKO, Grundig, Apple, Samsung, Siemens, Skyworth, Videocon, Preethi, Singtech, Dell, Toshiba, Prestige, Lifestraw, and many more, in addition to SINGER's own products.

This diversification into consumer durables has continued without pause. Over the years, SINGER has expanded its product portfolio to include refrigerators, LCD/LED TVs, color televisions, furniture, air conditioners, fans, washing machines, irons, microwave ovens, rice cookers, motorcycles, instant power supplies, DVD players, room heaters, air coolers, kitchen appliances, netbooks, laptops, desktop computers, generators, and Blue-Ray DVD players.

As part of its diversification program, SINGER ventured into the manufacturing and marketing of furniture in 2013, further broadening its product offerings. This evolution reflects SINGER's commitment to meeting the changing needs of consumers by providing a diverse and high-quality range of products.