Md Abdul Momen, PhD is the Top Ranked Marketing Researcher (AD Index, 2022). He has years of experience in teaching marketing at different top ranked private and public universities. Also, his research works have been published in various national and international journals.
Recent Teaching Experience:
1. Associate Professor of Marketing (July 2021- Jan, 2023) East West University, Bangladesh
2. Assistant Professor of Marketing (September, 2015- July 2021) East West University, Bangladesh
3. Part Time Faculty (2012 –2015) Business and Marketing, IIUM, Malaysia
4. Lecturer to Assistant Professor (from Jan 2010 to August 2015) Northern University Bangladesh
5. Resource Person: BCS Academy, Shah Bag, Dhaka (2017 to Present)
Educational Qualification:
1. Doctor of Philosophy in Business Administration (Marketing), IIUM, Malaysia (2015) (Scholarship Receiver).
2. Masters of Business Administration (MBA): Major in Marketing, University of Dhaka, Bangladesh (2008).
3. Bachelor of Business Administration (BBA): Major in Marketing, University of Dhaka, Bangladesh (2007)
Subjects Ability to Teach:
Principles of Marketing, Marketing Communication, Marketing Research, Digital Marketing, Marketing Analytics, International/Global Marketing, Marketing Management, Marketing Strategy, Service Marketing, Industrial Marketing, E-Commerce, Internet Marketing, Sales Management, Consumer Behavior, Management principles, Human Resource Management, etc.
Computer Skills: Microsoft Office, Statistical Packages (SPSS, AMOS, PLS)
Language Proficiency: Well communication skills in English and Bengali, Basic Malay and German.
Publications:
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Journal Articles:
1. In 2022, Evolution of quality assurance practices in enhancing the quality of open and distance education in a developing nation: A case study (2022)
Asian Association of Open Universities Journal (AAOUJ), (Scopus Indexed, Emerald Publication)
2. In 2022, Unemployment During the Recent COVID-19 Pandemic: Exploring the Perspective of Fresh Graduates from Developing Nation (2022)
Economics and Business, Sciendo Publication
3. In 2021, Shahriar SHB, Akter S, Momen A, Sultana N (2021) Expatriation after a terror attack: A Qualitative inquiry from HR perspectives,
Journal of leadership in organizations, Vol 3, No1 (2021)
4. In 2021, Determinants of using social networking sites towards entrepreneurial success: Experience from a developing nation
Emerging Economy Studies (Volume 6, Issue 2), Sage Publication
5. In 2020, Determinants of Using Social Networking Sites Toward Entrepreneurial Success: Experience from a Developing Nation (2020)
Emerging Economy Studies. 2020;6(2):191-200. doi:10.1177/2394901520977425
6. In 2019, Web based Marketing communication to develop Brand Image and Brand Equity of Malaysian higher educational Institutions
Global Knowledge, Memory and Communication (Web Science and Scopus indexed Emerald journal)
7. In 2017, Student Satisfaction and Loyalty: A Comparative Study of Malaysian and Australian Higher Learning Institutions.
Journal of Intercultural Management, 9(1), pp. 101-142. De Gryter
8. In 2015, Purchase Intention of Foreign Products
SAGE Open, 5(2), Scopus
9. In 2014, Factors Affecting the Attractiveness of Medical Tourism Destination: An Empirical Study on India
Iranian Journal of Public Health, 43(7), 867-876 (Scopus, ISI, Web of Science
10. In 2016, Testing knowledge sharing effectiveness: trust, motivation, leadership style, workplace spirituality and social network embedded model
Management & Marketing Challenges for the Knowledge Society, 10(4), DE GRUYTER, Scopus
11. In 2016, Disclosure of Green Banking Issues in the Annual Reports: A Study on Bangladeshi Banks
Middle East Journal of Business, 11(1)
12. In 2015, Factors influencing the adoption of social networking sites: Malaysian Muslim users’ perspective
Journal of Economics, Business and Management, 3 (2)
13. In 2014, Exploring the Brand Image of a Higher Educational Institution: A Qualitative Approach
Middle East Journal of Business, 9(2)
14. In 2014, Gaining of Competitive Advantage of Malaysian Telecommunication Products: Measure of Competitiveness
International Review of Business Research Papers, 10(2)
15. In 2013, Effectiveness of Facebook towards online brand awareness: a study on Malaysian Facebook users’ perspective
Australian Journal of Basic and Applied Sciences, 7(2)
16. In 2013, Export Performance of Malaysian Furniture Industry: Rethinking Competitiveness
Middle East Journal of Business, 9(1)
17. In 2013, Online Brand Awareness: Determining the Relative Importance of Facebook and Other Strategies among the Malaysian Consumers
Information Management & Business Review, 5(4)
18. In 2013, Antecedents of Attitude towards Online Advertisement: Evidence from Malaysia
Journal of Academic research on management accounting and finance
19. In 2011, Online Marketing in Bangladesh: A Descriptive Study in the Context of Some Selected Click and Mortar Businesses
Journal of Business and Technology (Dhaka), 5(2)
Training Module:
1. Author of Teachers training module on Fundamentals of Marketing from an Islamic Perspective, EPP7, a project of Malaysian Government financed by Bank NIGARA Malaysia.
2. Faculty and trainer of Bangladesh Civil Service Association, Dhaka
3. Trainer of Amos and other statistical software packages
Conferences:
1. Momen. A., Sultana. S. (2016). Rethinking Higher Education Branding: Determining the Role of Online Marketing Communication in Brand Image and Brand Equity Development, 2nd International Conference on Business Research, 26-27 May, 2016, Department of Business Administration, East West University, Dhaka, Bangladesh.
2. Momen. A., Sultana. S. (2016). Determinants of Customer Satisfaction in Telecom Industry: Lesson from Grameenphone, International Conference on Business and Economics, 25-26 October, 2016, University of Dhaka, Bangladesh.
3. Factors Influencing the Adoption of Social Networking Sites: Malaysian Muslim Users Perspective 4th International Conference on Economics, Business and Management December 8, 2013. Sydney, Australia.
4. Online brand awareness: Determining the relative importance of facebook and other strategies among the Malaysian consumers,2nd International Conference on Global Business Environment (ICGBE- 2013), Role of Education and Technology, Bangkok Thailand, February 9-10, 2013 International Foundation for Research and Development.
5. Export performance of Malaysian Telecommunication products: Market prospect and challenges. Third Asia pacific Business Research Conference, 25-26 February 2013, Hotel Istana, Kuala Lumpur, Malaysia.
6. Antecedents of Attitude towards Online Advertisement: Evidence from Malaysia, 3rd International Conference on Global Business Environment (ICGBE), Role of Education and Technology, Langkawi, Malaysia, June 15-16, 2013.
7. Exploring the role of religious motivation towards tourist satisfaction: A Proposed Islamic tourism model from a Malaysian perspective. 2nd International Conference on Management and Technology in Knowledge, Service, Tourism& Hospitality 2014 (SERVE 2014), Doubletree Hilton Hotel Jakarta, Jakarta Pusat, 10310, Indonesia from 27 – 28 September 2014.
Reviewer:
1. Journal of Marketing for Higher Education (2020) Scopus (Emerald Journal), UK
2. International Journal of Middle Eastern Finance and Management (2018) Scopus, Web of Science (Emerald Journal), UK
3. The service Industries Journal (Taylor and Francis) (2017) Web of Science (ISI). Thompson Reuters, USA
4. International Journal of Business and Systems Research, Inderscience (2016) Scopus, Switzerland
5. Iranian Journal of Public Health (2015) Web of Science (ISI). Thompson Reuters, Iran
Recent seminar and presentation:
1. Presenter at the international Symposium on “Asia marketing Day’ Inaugurated by Marketing guru Philip Kotler (May, 2022) Virtual, hosted from Singapore
2. Jury Member of the Asia Marketing Excellence Award 2021/22 (May 2022) Virtual, Hosted from Singapore
3. Guest Speaker at the Edward M. Kennedy (EMK) center, a sister organization of the US Embassy in Dhaka, on 'social research using SPSS'. (April, 2022) EMK Center, Bangladesh
4. Special guest and judge to the University of Asia Pacific's first research and innovation colloquium (5th April 2022) Dhaka
5. Research Methodology Training (Trainer) March, 2020, BCS Administration Acadamy, Shahbag
6. Research Methodology Training (Trainer): BCS Administration Academy, Shahbag (March, 2019) BCS Administration Acadamy, Shahbag
7. Workshop on “ How to write a Research Proposal”(Facilitator): Research Methodology Training (Trainer) November, 2018, Open University, Bangladesh
Thesis Examiner:
1. Rajesh Chakraborty, Sher-e-Bangla Agricultural University, Masters, 2019
2. Md. Masbaul Islam, Sher-e-Bangla Agricultural University, Masters, 2019
Research Projects:
1. MyRA ( Ministry of Education, Malaysia), Islamic Tourism in Malaysia: The Involvement of Travel and Tour Business as a Stakeholder in Strategizing the tourism packages; (90,000 RM), Principal Research Assistant
2. ERGS ( Ministry of Education, Malaysia); Factors Influencing Selection of Higher Learning Institutes: an Empirical Investigation on Higher Learning Institutions; (62,000 RM); Principal Research Assistant
3. IIUM, Internal Grant, Assessing Export Performance of Malaysian Furniture Industries Products: Measure of Competitiveness; (20,000 RM); Principal Research Assistant
4. Research Management Centre Grant, IIUM; The Perception of Young Muslim Users towards Facebook as Social Network Service: A Study on Malaysian User Perspective; (15,000 RM); Principal Research Assistant
Academic Achievements, Awards, Fellowships:
1. Work as an Invited session chair and member of technical committee at AICBM, 2018, AIUB, Dhaka.
2. Best paper award at Third Asia pacific Business Research Conference, 25-26 February 2013, Hotel Istana, Kuala Lumpur, Malaysia.
3. Winning silver medal at IIUM Research, Invention and Innovation Exhibition 2012 for the poster on “Nomenclature of Customer Loyalty for Social Networking Sites: A Structure Equation Modeling Approach to Malaysian Young Muslim Facebook Users”(www.iium.edu.my/irie/13/info/RESULTS-IRIIE2013.pdf)
4. Post Graduate Scholarship Receiver 2013/14, IIUM, and Malaysia.
