Professional Training

Exploring Business Theory and Application

5
25 ratings
  • Date: 09, 12, 16, 19, 23, 26, 30 Jan, 02, 06, 09, 13, 16, 20, 23, 27 Feb 2025
  • Time: 08:00PM - 10:00 PM
  • Total Hours: 30
  • Class Schedule: Sunday and Thursday
  • Registration Deadline: 09 Jan 2025
  • No. of Classes/Sessions: Total 15 Sessions
  • Venue: Online (Live Class on Zoom)
  • Price: BDT 999

    What you will learn

  • Develops Critical Thinking and Analytical Skills: A-Level Business encourages students to think critically about how businesses operate and make strategic decisions. Students learn to analyze market trends, financial reports, and business strategies, developing strong analytical and problem-solving skills.

  • Prepares for Further Education and Careers: A-Level Business is an excellent foundation for students who wish to pursue higher education in business-related fields like economics, management, marketing, finance, or entrepreneurship. It also provides the skills and knowledge needed to succeed in a wide range of business careers.

  • Encourages Entrepreneurial Thinking: The course encourages students to think like entrepreneurs, helping them understand how businesses are started, developed, and grown. This is particularly beneficial for those considering starting their own business or pursuing a career in innovation and entrepreneurship.

  • Improves Decision-Making and Problem-Solving: Business students are taught to assess situations from multiple perspectives, weigh options, and make decisions based on data and analysis. This enhances their ability to solve problems effectively, a skill that is transferable to many areas of life.

  • Opens Doors to Diverse Career Opportunities: A-Level Business equips students with transferable skills in communication, leadership, and financial management, which are in demand across various industries. Career paths could include roles in marketing, management, consulting, finance, and human resources.

  • Increases Employability: Many employers value business knowledge and skills. A-Level Business students develop key qualities such as time management, teamwork, and decision-making, all of which are highly regarded by potential employers.

  • Enhances Understanding of the Business World: This course provides a deep understanding of the core functions of a business, such as marketing, finance, operations, and human resources. Students gain insight into how organizations manage resources, innovate, and adapt to changing environments.

  • Improves Communication and Leadership Skills: Business students are often required to work on group projects, present their ideas, and discuss case studies. This enhances their ability to communicate effectively, collaborate with peers, and develop leadership skills, all of which are valuable in both professional and personal settings.

  • Real-World Application of Knowledge: A-Level Business involves the study of real-life business examples and case studies. This practical approach helps students see how business theories are applied in the real world, making the subject both relevant and engaging.

  • Develops Financial Literacy: The course covers key financial concepts such as budgeting, financial statements, investment appraisal, and cost analysis. These financial skills are invaluable not only for future business careers but also for personal financial management.

  • Global Perspective on Business: The course explores how businesses operate in a globalized economy, considering international trade, competition, and ethical issues. This helps students gain a broader understanding of the global market and prepares them for work in international contexts.

  • Personal Development: In addition to academic benefits, the course helps students grow personally by building confidence, independence, and resilience. It prepares them for the challenges of both the business world and their future careers.

  • Who should attend the program?

    • Students studying A-Level Business under both Cambridge and Edexcel curricula.
    • Learners aiming to develop a strong foundation in business concepts.
    • Students aspiring to pursue higher education in fields like business, finance, economics, or management.
    • Future entrepreneurs looking to gain insights into business operations and strategies.
    • Individuals interested in improving their critical thinking, problem-solving, and decision-making skills through practical business knowledge.

    Training content

    Session 1: Business Environment
    1.1 Introduction to Business and Business Activity

    • Definition of business, objectives, and the role of businesses in society
    • Types of businesses: sole traders, partnerships, corporations, and social enterprises
    • Business growth and its implications: economies of scale, mergers, and acquisitions
     
    1.2 The External Environment

    • Economic factors: inflation, interest rates, and exchange rates
    • Political and legal factors: government policies, legislation, and regulations
    • Social, technological, and environmental factors (PESTLE analysis)
     
    1.3 Business Ethics and Sustainability

    • Corporate social responsibility (CSR)
    • Sustainable business practices
    • Ethical issues in business: fairness, transparency, and consumer protect
    Session 2: Business Ownership and Structure
    2.1 Types of Business Ownership
     
    • Sole proprietorship, partnership, private limited company (Ltd), public limited company (PLC)
    • Franchise and co-operatives
     
    2.2 Organizational Structure and Design
     
    • Hierarchical, flat, matrix, and decentralized structures
    • Roles, responsibilities, and lines of communication in a business
     
    2.3 Leadership and Management Styles
     
    • Autocratic, democratic, laissez-faire, and transformational leadership
    • Decision-making processes in businesses
    Session 3: Marketing
    3.1 The Marketing Mix (4 Ps)
     
    • Product: Product development, branding, and lifecycle
    • Price: Pricing strategies, elasticity of demand
    • Place: Distribution channels, online and offline strategies
    • Promotion: Advertising, sales promotions, digital marketing
     
    3.2 Market Research
     
    • Types of market research: primary vs. secondary research
    • Qualitative and quantitative data
    • Interpreting data for decision-making
     
    3.3 Consumer Behavior
     
    • Factors influencing consumer purchasing decisions
    • Market segmentation and targeting
    • Positioning and differentiation
    Session 4: Operations Management

    4.1 The Role of Operations Management

    • Operations function in business: production, inventory, and supply chain management
    • The importance of quality control and assurance

     

    4.2 Production and Efficiency

    • Productivity, capacity utilization, and lean production
    • Just-in-time (JIT) and Just-in-case (JIC) systems
    • Technology in operations: automation, robotics, and AI

     

    4.3 Managing Change and Innovation

    • The role of research and development (R&D)
    • Product innovation and process innovation
    • Adaptation to market demands and external pressures
    Session 5: Finance and Accounting

    5.1 Financial Statements and Reporting

    • Income statements, balance sheets, and cash flow statements
    • Understanding financial ratios: profitability, liquidity, and efficiency

     

    5.2 Sources of Finance

    • Internal vs. external sources of finance: retained earnings, loans, shares, crowdfunding
    • Venture capital, business angels, and government grants

     

    5.3 Financial Planning and Budgeting

    • Cash flow forecasting and break-even analysis
    • Costing methods: absorption costing, marginal costing
    • Capital investment appraisal: payback period, NPV, and IRR
    Session 6: Human Resource Management

    6.1 Recruitment, Selection, and Training

    • Recruitment process: advertising, interviewing, selection methods
    • Training and development: on-the-job and off-the-job training

     

    6.2 Motivation and Leadership

    • Theories of motivation: Maslow, Herzberg, Taylor, McGregor
    • Managing employee performance: appraisals and feedback

     

    6.3 Industrial Relations and Employee Rights

    • Trade unions, collective bargaining, and industrial disputes
    • Employment law and employee rights: contracts, wages, and health and safety
    Session 7: Business Strategy and Decision Making
    7.1 Strategic Planning

    • The importance of vision, mission, and objectives
    • SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
    • Porter\'s Five Forces and the PESTLE framework
     
    7.2 Business Strategies

    • Growth strategies: organic growth, mergers and acquisitions, diversification
    • Competitive strategies: cost leadership, differentiation, focus strategies
     
    7.3 Decision-Making Tools

    • Decision trees, Ansoff’s Matrix, Boston Matrix
    • Risk assessment and management
    Session 8: Global Business and International Trade

    8.1 Globalization and International Business

    • Benefits and challenges of globalization
    • International market entry strategies: exporting, franchising, joint ventures

     

    8.2 International Trade and Regulation

    • Trade barriers: tariffs, quotas, and subsidies
    • International trade agreements: WTO, EU, NAFTA

     

    8.3 Ethical Issues in Global Business

    • Fair trade and corporate responsibility in international markets
    • Cultural differences and business ethics

     

    Session 9: Business in the Digital Age
    9.1 Technology and Innovation

    • The role of technology in business transformation
    • E-commerce, mobile technology, and digital platforms
     
    9.2 Data and Analytics in Business

    • Data-driven decision making
    • Business intelligence, big data, and cloud computing
     
    9.3 Cyber security and Legal Issues

    • Protecting business data and intellectual property
    • Cyber security challenges and regulations
    Session 10: Revision and Examination Preparation
    10.1 Exam Technique and Time Management

    • Structuring essays and answering multiple-choice questions
    • Key business terminology and concepts
     
    10.2 Past Paper Practice and Mock Exams

    • Analyzing past exam questions and model answers
    • Group discussions and review sessions
     
    10.3 Review and Consolidation

    • Revising key concepts and linking them to real-life business examples
    • Peer review sessions and teacher feedback
     
    Assessment and Evaluation:

    • Regular quizzes and assignments to assess understanding
    • Case study analysis and group projects
    • Final mock exams and preparation for the A-Level Business exam

    Instructor's Profile

    Md. Saiful Bari

    Md. Saiful Bari is an accomplished educator and experienced corporate professional with a strong academic and professional background. He holds a Bachelor of Business Administration (BBA) and a Master of Business Administration (MBA) from the University of Chittagong, where he secured an impressive 4th position in his MBA class. Md. Saiful Bari further advanced his education...

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