Butterfly Group

Butterfly Group embarked on its journey with the establishment of Butterfly Marketing Limited in 1987. Initially, with just three retail outlets, Butterfly swiftly carved out a strong presence in the market with its flagship product, the Butterfly sewing machine, symbolizing the burgeoning middle class of the late 80s. In 1995, a significant rebranding effort was undertaken as LG joined forces with Butterfly, entrusting the company with its distribution rights. This partnership marked a... Read More

Butterfly Group embarked on its journey with the establishment of Butterfly Marketing Limited in 1987. Initially, with just three retail outlets, Butterfly swiftly carved out a strong presence in the market with its flagship product, the Butterfly sewing machine, symbolizing the burgeoning middle class of the late 80s. In 1995, a significant rebranding effort was undertaken as LG joined forces with Butterfly, entrusting the company with its distribution rights. This partnership marked a pivotal moment, leading to Butterfly's transformation into a public company and subsequent major expansions.

Recognizing the aspirations of consumers for technological advancement coupled with financial constraints, Butterfly introduced a hire-purchase scheme, rapidly expanding its customer base. Since 2001, Butterfly has maintained its leadership position in the consumer electronics sector in Bangladesh.

Building on its 25-year legacy in consumer electronics retailing, the Group undertook backward integration in 2012 with the establishment of Butterfly Limited, Butterfly Manufacturing Ltd, and Butterfly Industries Ltd. These cutting-edge manufacturing facilities, in strategic collaboration with LG and Hisense, produce a range of LED TVs, refrigerators, and air conditioners under these globally renowned brands. Today, these facilities are at the forefront of innovation and quality in the industry.

Butterfly Group embarked on its journey with the establishment of Butterfly Marketing Limited in 1987. Initially, with just three retail outlets, Butterfly swiftly carved out a strong presence in the market with its flagship product, the Butterfly sewing machine, symbolizing the burgeoning middle class of the late 80s. In 1995, a significant rebranding effort was undertaken as LG joined forces with Butterfly, entrusting the company with its distribution rights. This partnership marked a... Read More