Aarong Jashimuddin, Uttara

Revolutionising the retail industry with high standards for quality and artistry, this iconic brand blends the traditional with the contemporary in ways that never cease to win consumer appeal both at home and abroad.

Aarong started its journey in 1978 with a mission to support the rural artisans of Bangladesh. Since then, it has been providing a workplace for the rural women involved in crafting. At present, it supports around 65,000 artisans.

In 1976, BRAC motivated a few rural women to make crafts. But it was then impossible to find buyers who would pay well. Later, BRAC set up Aarong with a view to helping the rural women get paid on time for their crafts.

Now, Aarong has become a trustworthy brand for its community, serving the rural artisans to fight against poverty and to achieve a healthy lifestyle.