Aarong (Asad Gate Outlet)

Aarong is Bangladesh’s most popular lifestyle retail chain. This ethical brand began in 1978 as a humble means to empower rural artisans to rise above poverty. Today, with 20 retail stores across Bangladesh and over 100 fashion and lifestyle product lines, Aarong supports 65,000 artisans with fair terms of trade. Revolutionizing the retail industry with high standards for quality and artistry, this iconic brand blends the traditional with the contemporary in ways that never cease to win consumer appeal both at home and abroad.Our values are the same as those of BRAC–an organization that showed the world phenomenal progress with its holistic approach to development. With over 300,000 people across the country benefitting from our initiatives, our values remain a constant source of inspiration and pride for us. We value innovation that creates opportunities for the poor to lift themselves out of poverty. We strive to display global leadership in ground-breaking development initiatives.

Aarong started its journey in 1978 with a mission to support the rural artisans of Bangladesh. Since then, it has been providing a workplace for the rural women involved in crafting. At present, it supports around 65,000 artisans.

In 1976, BRAC motivated a few rural women to make crafts. But it was then impossible to find buyers who would pay well. Later, BRAC set up Aarong with a view to helping the rural women get paid on time for their crafts.

Now, Aarong has become a trustworthy brand for its community, serving the rural artisans to fight against poverty and to achieve a healthy lifestyle.