Aarong (Sholashahar)

Founded in 1978 with a mission to uplift rural artisans from poverty, Aarong has blossomed into an ethical brand with 28 retail outlets across Bangladesh, offering over 100 fashion and lifestyle lines. Supporting 70,000 artisans with fair trade practices, Aarong has revolutionized the retail industry, blending traditional craftsmanship with contemporary flair to captivate consumers both domestically and internationally.Originally conceived in 1976 by BRAC, the world's largest... Read More

Founded in 1978 with a mission to uplift rural artisans from poverty, Aarong has blossomed into an ethical brand with 28 retail outlets across Bangladesh, offering over 100 fashion and lifestyle lines. Supporting 70,000 artisans with fair trade practices, Aarong has revolutionized the retail industry, blending traditional craftsmanship with contemporary flair to captivate consumers both domestically and internationally.

Originally conceived in 1976 by BRAC, the world's largest development organization, Aarong emerged to address the challenges faced by rural women artisans, ensuring timely payment for their crafts. Over the past four decades, Aarong has not only created a niche market for handicrafts but also impacted the lives of over 325,000 individuals, including 650 small entrepreneurs and beneficiaries of the Ayesha Abed Foundation. This foundation serves as Aarong's production hub, offering artisans access to various well-being programs such as health insurance, micro-credit, legal aid, and retirement benefits.

From traditional clay pots to exquisite diamond jewelry, Aarong's diverse product range, encompassing silk, cotton, brass, and leather items, coupled with its robust supply chain and distribution network, has established it as a household brand in Bangladesh. Expanding its reach beyond borders through fair-trade networks and online platforms, Aarong continues to champion Bangladeshi crafts globally, safeguarding age-old traditions and providing livelihood opportunities for artisans.

Founded in 1978 with a mission to uplift rural artisans from poverty, Aarong has blossomed into an ethical brand with 28 retail outlets across Bangladesh, offering over 100 fashion and lifestyle lines. Supporting 70,000 artisans with fair trade practices, Aarong has revolutionized the retail industry, blending traditional craftsmanship with contemporary flair to captivate consumers both domestically and internationally.Originally conceived in 1976 by BRAC, the world's largest... Read More