Aarong Moghbazar

Since its inception in 1978, this ethical brand has been a beacon of empowerment for rural artisans, striving to uplift them from poverty. With 29 retail stores dotting Bangladesh and boasting over 100 fashion and lifestyle product lines, Aarong champions fair trade practices, supporting more than 75,000 artisans.Aarong has revolutionized the retail industry, setting high standards for quality and craftsmanship. Seamlessly blending tradition with modernity, this iconic brand has garnered... Read More

Since its inception in 1978, this ethical brand has been a beacon of empowerment for rural artisans, striving to uplift them from poverty. With 29 retail stores dotting Bangladesh and boasting over 100 fashion and lifestyle product lines, Aarong champions fair trade practices, supporting more than 75,000 artisans.Aarong has revolutionized the retail industry, setting high standards for quality and craftsmanship. Seamlessly blending tradition with modernity, this iconic brand has garnered widespread consumer appeal both domestically and internationally.

Originating from a humble initiative by BRAC in 1976 to engage rural women in craft production, Aarong evolved to provide timely payments and fair terms to artisans. Over the decades, it has emerged as a champion of Bangladesh's rich heritage, impacting the lives of over 325,000 individuals through 650 small entrepreneurs and the Ayesha Abed Foundation.

The foundation serves as Aarong's production hub, offering artisans employment opportunities and access to various well-being programs such as health insurance, micro-credit facilities, legal aid, and daycare services. Aarong's extensive product range, spanning from clay pots to diamond jewelry, resonates with consumers nationwide, solidifying its status as a household brand.

With an expanding presence beyond Bangladesh, facilitated by fair-trade networks and an online platform, Aarong continues to amplify the global market for Bangladeshi crafts. By empowering artisans to preserve their age-old traditions and livelihoods, Aarong remains steadfast in its mission to effect positive economic and social change, empowering individuals and communities to realize their full potential.

Since its inception in 1978, this ethical brand has been a beacon of empowerment for rural artisans, striving to uplift them from poverty. With 29 retail stores dotting Bangladesh and boasting over 100 fashion and lifestyle product lines, Aarong champions fair trade practices, supporting more than 75,000 artisans.Aarong has revolutionized the retail industry, setting high standards for quality and craftsmanship. Seamlessly blending tradition with modernity, this iconic brand has garnered... Read More