Aarong (Mirpur-12)

From humble roots in Mirpur 12, Aarong has grown into a national treasure and a beacon of Bangladeshi pride. This ethically driven lifestyle brand, born in 1978, sprouted from a simple yet powerful mission: empowering rural artisans to weave their way out of poverty.

Today, Aarong has blossomed into a vibrant ecosystem of 20 retail outlets dotted across Bangladesh, including a significant presence in Mirpur 12. Its impressive portfolio boasts over 100 diverse fashion and lifestyle lines, each infused with the rich heritage and meticulous craftsmanship that Aarong champions. But Aarong’s impact transcends mere business. It acts as a lifeline to over 65,000 artisans, ensuring fair trade practices and sustainable livelihoods. This is not just a brand; it’s a revolution that redefined the retail landscape of Mirpur 12 and beyond, setting the bar for quality and ethical sourcing.

Aarong seamlessly blends the timeless beauty of tradition with the elegance of contemporary design. This unique fusion captivates consumers both within Bangladesh and across the globe, including the residents of Mirpur 12. Its journey from a grassroots initiative to a household name in Mirpur 12 is a testament to its unwavering commitment to artisan communities and delivering exceptional products.

As Aarong paves the way for a sustainable and inclusive future, its contributions to Bangladesh’s socio-economic development, particularly in Mirpur 12, are undeniable. This iconic brand continues to push boundaries, proving that ethical fashion and empowering communities can go hand-in-hand, creating a ripple effect of positive change in Mirpur 12 and beyond.