Aarong (Jamuna Future Park)

Aarong, founded in 1978, began as a humble initiative to uplift rural artisans from poverty. Today, it stands as an ethical brand synonymous with empowerment and fair trade practices. With 28 retail stores scattered across Bangladesh and offering over 100 fashion and lifestyle product lines, Aarong has become a beacon of hope for over 75,000 artisans.Revolutionizing the retail industry, Aarong maintains impeccable standards of quality and craftsmanship. By seamlessly blending traditional... Read More

Aarong, founded in 1978, began as a humble initiative to uplift rural artisans from poverty. Today, it stands as an ethical brand synonymous with empowerment and fair trade practices. With 28 retail stores scattered across Bangladesh and offering over 100 fashion and lifestyle product lines, Aarong has become a beacon of hope for over 75,000 artisans.Revolutionizing the retail industry, Aarong maintains impeccable standards of quality and craftsmanship. By seamlessly blending traditional artistry with contemporary designs, the brand has captured the hearts of consumers both domestically and internationally.

From potters to brass workers, jewelers to jute artisans, Aarong's supply chain boasts a diverse array of skilled craftsmen. Over 30,000 artisans are supported through the Ayesha Abed Foundation (AAF), which operates 15 production centers and over 800 hand embroidery sub-centers across Bangladesh. The remaining 45,000 artisans work in independent workshops and family-based groups, all contributing to Aarong's rich tapestry of products.

Aarong's product range spans from clay pots to diamond jewelry, silk and cotton fabrics to brass and leather goods. Its robust supply chain and distribution network ensure the availability of innovative and high-quality products, making Aarong a household name in Bangladesh.Beyond its borders, Aarong's presence continues to grow through fair-trade networks and its online shop, expanding the market for Bangladeshi crafts globally. In doing so, Aarong creates invaluable opportunities for artisans to preserve their age-old traditions and sustain their livelihoods.

Aarong, founded in 1978, began as a humble initiative to uplift rural artisans from poverty. Today, it stands as an ethical brand synonymous with empowerment and fair trade practices. With 28 retail stores scattered across Bangladesh and offering over 100 fashion and lifestyle product lines, Aarong has become a beacon of hope for over 75,000 artisans.Revolutionizing the retail industry, Aarong maintains impeccable standards of quality and craftsmanship. By seamlessly blending traditional... Read More