Social Marketing Company (SMC)

About Us

Formed in 1974, Social Marketing Company (SMC) started its journey as the Family Planning Social Marketing Project (FPSMP) funded by USAID with a view to address the rapid population growth in Bangladesh by engaging the private sector health service providers. In 1990, after achieving significant success, the project was converted into a not-for-profit company limited by guarantee which is run by a voluntary Board of Directors.nSMC has successfully applied social marketing principles and...

Formed in 1974, Social Marketing Company (SMC) started its journey as the Family Planning Social Marketing Project (FPSMP) funded by USAID with a view to address the rapid population growth in Bangladesh by engaging the private sector health service providers. In 1990, after achieving significant success, the project was converted into a not-for-profit company limited by guarantee which is run by a voluntary Board of Directors.nSMC has successfully applied social marketing principles and practices in providing health and social services. It has now become the largest and most successful social enterprise and a major contributor to the Bangladesh national family planning program. SMC and its subsidiary organization SMC Enterprise Ltd (SMC EL) market a full range of family planning products, Oral Rehydration Salt (ORS) and other consumer goods. SMC EL operates the biggest ORS manufacturing facility in the country having a market share of around 60%.