Butterfly Group

About Us

Butterfly Group embarked on its journey with the establishment of Butterfly Marketing Limited in 1987. Initially, with just three retail outlets, Butterfly swiftly carved out a strong presence in the market with its flagship product, the Butterfly sewing machine, symbolizing the burgeoning middle class of the late 80s. In 1995, a significant rebranding effort was undertaken as LG joined forces with Butterfly, entrusting the company with its distribution rights. This partnership marked a pivotal...

Butterfly Group embarked on its journey with the establishment of Butterfly Marketing Limited in 1987. Initially, with just three retail outlets, Butterfly swiftly carved out a strong presence in the market with its flagship product, the Butterfly sewing machine, symbolizing the burgeoning middle class of the late 80s. In 1995, a significant rebranding effort was undertaken as LG joined forces with Butterfly, entrusting the company with its distribution rights. This partnership marked a pivotal moment, leading to Butterfly's transformation into a public company and subsequent major expansions.nRecognizing the aspirations of consumers for technological advancement coupled with financial constraints, Butterfly introduced a hire-purchase scheme, rapidly expanding its customer base. Since 2001, Butterfly has maintained its leadership position in the consumer electronics sector in Bangladesh.nBuilding on its 25-year legacy in consumer electronics retailing, the Group undertook backward integration in 2012 with the establishment of Butterfly Limited, Butterfly Manufacturing Ltd, and Butterfly Industries Ltd. These cutting-edge manufacturing facilities, in strategic collaboration with LG and Hisense, produce a range of LED TVs, refrigerators, and air conditioners under these globally renowned brands. Today, these facilities are at the forefront of innovation and quality in the industry.